You may not realize it, but the colors you choose for interior commercial painting can influence how your business is perceived by customers. For this reason, it’s important to understand how color affects your customers’ perception of your business. Studies confirm that colors can impact mood and behavior. This information can be used to help you consider which color choices best suit your interior commercial painting project.
A 2015 study found that each color had general ideas that it represented to the population and the effects it had upon people. Here are some of the results:
- Red promotes emotions of stimulation, excitement, and passion. However, it can also come across as aggressive.
- Orange has the effect of promoting enthusiasm, stimulation, fun, and being playful.
- Yellow promotes creativity, warmth, happiness, and motivation.
- Green represents rejuvenation, nurturing, and agreeability, but it can also cause possessiveness and envy.
- Blue has the effect of being peaceful, orderly, secure, and responsible.
- Purple promotes empathy, respect, and being distinguished, but can also come across as impractical, immature, and cynical.
- Pink results in calm and affectionate feelings, but can also be seen as immature.
- Brown is viewed as being protective and durable, but is also perceived as simplistic and materialistic.
- Grey, while often seen as a neutral color, has some negative connotations, such as indecision, depression, and being unemotional.
- White has the effect of being impartial, futuristic, and clean.
- Black results in being perceived as formal, dignified, and sophisticated, but also influences pessimism and depression.
Color is an important aspect to consider in interior commercial painting. It affects how you are perceived by your customers. Give us a call today, and we can provide you with a consultation on the best color options for your interior commercial painting project.